Department of Business Operations

School of Business and Economics

Subject Page:

Sun Cellular

Period of time covered by plan


Organization Administration Division

University of San Carlos

Mr. Cergen Go


Edebel M. Gencianos

Mark Deb. Mabitad

Krisha Maire Macasero

Cristina In. Montebon

Shehera F. Novo

January 30, 2012


The goal of this examine is to analyze and examine a provider's existing system and identify strategies that may be helpful to the organization in terms of performance of the techniques. Digitel Mobile Philippines, Incorporation., doing business asВ Sun Cellular, is actually a wholly owned or operated subsidiary ofВ Digital Telecommunications Israel, and is among the Philippines' mobile phone telecommunications corporations. It was established by Digitel in September 2001 to provide wireless public and telecommunications providers. In October 2011, theВ Philippine Long Range Telephone CompanyВ (PLDT) acquired Digitel, including Sun Cellular, coming from parentВ JG Summit Holdings. Even though PLDT as well owns competitorВ Smart Communications, the 2 networks continue to be separate agencies with completely independent cellular network facilities and corporate management structures. SunCellular First offered good transmission in Manila but some parts of Metro Manila get poor coverage. Subscribers growing every day are not an excellent news pertaining to sun during 2003-04 especially when they released 24/7 Call up and Text messages Unlimited. Suncellular then implemented a risk strategy. SunCellular Voice phone began removing every 12-15 minute to offer chance to other. and text messages late for a few seconds even mins to cut the network blockage neither those two stopped customer to be devoted to SUNSHINE. Sun Cell now presents to cover the hawaiian islands of the Korea. Basically, the target audiences will be subscribers coming from different market and social groups including students, workers and other business sectors. В They put extra effort in better understanding to their clients so that they can offer them the best value goods that go well with their needs, costs and personal preferences. With this kind of add-on plan can immediately get almost any information that they can need with just a few clicks (of study course not during class! ) on their mobile phones. Now, there is absolutely no excuse to never being able to solution and having low degrees in school. Students deserves the particular best equipment that can help her or him excel in school and in life. Stay linked and be a straight-A college student with Sun Cellular Portable Internet Option.

Campaign Motto:

Option 1 " Every day and night, Sunlight is always correct. ”

Option two " Sunshine empowering the universe”

We. Review of Marketing Plan

The goal of this examine is to evaluate and evaluate a company's existing program and discover strategies that can be helpful to the corporation in terms of effectiveness of the techniques. In order to achieve the purpose of the research, the group would like to know the chosen business by identifying its account and its existing system consisting of business procedures, mission and vision, strengths and weaknesses, the company's position, and the business stand about different problems of the world.

II. Situation Analysis

* Industry/Company assessment

Sun Cell phone has been up for almost 5 years. The President or perhaps the CEO with this company is usually Ms. Raissa Anne S. Bola. It's the fastest growing mobile network in the Israel. Sun Cell phone, having technology and facilities of almost 6-8 years of that ofВ Globe TelecomВ is a great step for telecoms. But coming late in the market might be a little tough for Sunlight; a whole lot involving must be given to promote and system improvements. Short History:

* March, 2003 - Sun Cell began functions in significant cities from the Philippines 2. October, 2005 - Sun Cellular started to offer day-to-day Call and texts endless for 250php a month and 100php pertaining to 10 days. Covered more aspects of the Israel * March, 2005 -- Sun Cellular began to offer...