Strategic Analysis of the Global Automotive Industry

This kind of report offers an analysis and evaluation of common and major global trends and identifies the most popular business opportunities and the impact on a global automotive industry.

Globalization gave the first equipment suppliers (OEMs) not only the opportunity to broaden to the new markets, it increased the risk of failure. Seeing that globalization improved competition and gave the option to buyers, automotive industry requirements constant development to meet every consumers' requirements. Besides the accelerating competition and diversification of shoppers, OEMs today are affected by a lot of factors both equally internal and external.

The external element are of big importance because the company are unable to influence all of them, but will depend on them. Even slight change in one of the factors can critically affect the business performance.

The external factors are while follow:

Demographics: population progress rates, era, level of education, division of salary, rural city ration, and family framework – each one of these determine demand as well as customers' preferences. National politics: political lack of stability in some countries influences the amount paid of olive oil, energy and raw materials, that are vital intended for OEMs. guidelines: the level of authorities protection, the taxes and duties, obstacles to trade, etc . Technology development: fresh technologies, new flexible set up lines, etc . Cultural factors

Socio-economical factors: fluctuations in exchange rates and interest rates, the oil and raw material prices; the salaries from the workers, etc .

The internal elements are:

Clients: their tastes, expectations, and so forth

Suppliers: growing prices of raw materials, failing to deliver instructions in time, transportation costs, and so forth Distributors

Rivals: financial strength, market share, effectiveness of distributor network, client loyalty, etc .

Today, the increasing rates of energy, especially oil, and antipollution pressure from...