Table of Contents

1 ) 0 Executive Summary

2 . 1 Advantages

2 . a couple of The Company

installment payments on your 3 Services

2 . four Market

installment payments on your 0 Marketing Vision

a few. 0 Target audience

4. 0 Operational Analysis & Research

5. zero Competition

6. 5 SWOT Analysis

6. 0 Reflections of your Goddess Service Experience

several. 0 Glare of a Goddess Services

almost 8. 6 Product/Service Innovation

almost 8. 0 Pricing

on the lookout for. 0 Sales Forecast

15. 0 Advertising Budget

1 ) 0 -------------------------------------------------

Executive Synopsis

The production of this marketing plan continues to be based upon the ideas of Chassidy Causey and her plans to spread out a new washing service in the Lexington, KY area and surrounding counties.

A term has been selected – Reflections of a Empress and this will be referred to when ever relevant through this file. Also fresh external goal markets will be referred to as exterior clients.

The objective of this program is to commence the creation of marketing approaches that will be implemented towards launching a new outsourced financing services for Reflections of a Empress. This will always be aimed at potential external consumers and also raise awareness of the corporation.


Reflections of your Goddess is known as a new washing service that specialized in business office cleaning, building cleaning, warehouse cleaning and residential washing in Lexington, KY and surrounding areas. Reflections of the Goddess may also sell office cleaning products, services and related products to parts of any size. This business will clean small offices to an entire hospital size area. Reflections of a Goddess will be searching for funding to get equipment, materials and other primary operations with the business. The Company

Established in 2012, Reflections of a Goddess since will be wide open for procedure in January of 2012. The business provides office washing, carpet cleaning, ground treatments and window cleaning for businesses with space of any kind or perhaps amount. People also be specialised jobs just like baseboard washing and portrait. This organization was founded simply by Chassidy Causey, cleaning sector professional with years of knowledge. This business will commenced operation out of the residential home of Chassidy Causey right up until business begins to pick up. There will be trained cleaning crews available when needed.


Services provided will be based upon basic washing schedules clientele have been keeping. Cleaning instances will be based around client's desires and needs to provide privacy and security. We will be offering each of our cleaning items as well as offering workplace necessities including tissues, creams, candles, apply, incents, essential oils and other extra services. Services provided will be environmentally friendly at the products employed as well as the methods they are got rid of. The Market

The industry consists of 32, 052 small , medium, and large office businesses in Lexington, KY (Manta Media Incorporation, 2012). You will find 116, 497 household in Lexington, KY (ZipAreaCodes. Net, 2012). These are going to be the markets that we goal first, than at a later time all of us will increase to the surrounding counties in Kentucky. Growth is expected for this industry, especially in household dwellings and small businesses. Centering on small workplace spaces may help Reflections of any Goddess to determine an outstanding standing and will help build procedures.


installment payments on your 0 Marketing Vision

Marketing Objectives for Reflections of the Goddess will be as follows:

1 . Build Brand by simply developing a standing and also making sure the logo and brand principles are included and like key components of our mission statement as well as raise awareness of the manufacturer.

2 . Situation with external clients as well as internal. Differentiation between rivals and in the target market. Guaranteeing excellent government of the solutions Reflections of any...

Cited: IBISWorld. (2012, 10). Janitorial Providers in the US Market Research. Retrieved doze 01, 2012, from IBISWorld: http://www.ibisworld.com/industry/default.aspx?indid=1496

Manta Media Inc. (2012, 06 01). Desastre. Retrieved doze 01, 2012, from Lexington, Kentucky (KY) Companies & Businesses: http://www.manta.com/mb_51_ALL_7GC/lexington_ky

Yellowpages. (2012). Lexington House/Commercial Cleaning. Gathered 12 01, 2012, by yellowpages. com: http://www.yellowpages.com/lexington-ky/commercial-cleaning?g=Lexington%2C+KY&page=5&q=commercial+Cleaning

ZipAreaCodes. Net. (2012). Lexington, KY. Retrieved doze 01, 2012, from ZipAreaCodes. Net: http://www.zipareacode.net/lexington-ky.htm